"John Early’s directorial debut is a sincere and surprising comedic triumph."
— Mark Asch, Little White Lies
"A playful love letter to late-night melodramas exploring the depths of girlhood."
— Hayley Croke, Loud and Clear Reviews
"Refreshingly gracious, Early’s management of humanity in ‘Maddie’s Secret’ is the heart of this film."
— Peyton Robinson, RogerEbert.com
"It is an extremely accomplished debut and one of the boldest American movies I have seen in years."
— Sam Bodrojan, IndieWire
"Maddie’s Secret is one of the most auspicious debuts by a comedian-turned-filmmaker in recent memory."
— Sean Boelman, FandomWire · Jun 15
"Early nails every mark in his impossibly wide purview, crafting one of the more beautiful movies of the year."
— Christian Craig, In Review Online
"Nothing stays hidden for too long in “Maddie’s Secret,” including the fact that Early seems simply born to be a star."
— Stephen Saito, Moveable Fest
"John Early's directorial debut is nothing short of brilliant, with Maddie's Secret walking a delicate tightrope of comedy and drama."
— Graeme Guttmann, Screen Rant
"Early’s feature debut is a refreshing send-up of TV and movie tropes that embraces sentimentality with a cheeky sense of humor."
— Monica Castillo, AV Club
"Maddie’s Secret goes beyond satire by lovingly embracing the concept that gay men love women. This is a film about female adoration full stop."
— Joey Moser, The Contending
"John Early's unique sensibility bursts onto the big screen with huge laughs in this loving recreation of '80s-'90s Lifetime movies that's just as heartfelt as it is hilarious."
— Dan Bayer, Next Best Picture
"Maddie’s Secret is genuinely touching, largely because it engages very earnestly with melodrama as a genre—like Douglas Sirk–level earnestness—instead of approaching it as parody."
— Joey Shapiro, Chicago Reader
"'Maddie’s Secret’ challenges us that we don’t have to follow the world’s recipe for success; we’re capable and beloved well enough that we can freestyle on our own and still be whole."
— Zachary Lee, RogerEbert.com
"With a recipe blending subversive satire and incisive melodrama, this examination of the extremes of food influencer culture is audacious, yet layered with emotionally grounded poignancy."
— Todd Jorgenson, Cinemalogue
"The film at once lampoons a spectatorship culture that drives creators to madness and cherishes the naïvete of everyday people who want to share their passions with people on the internet."
— Kyle Turner, Slant Magazine
"Brimming with style and spirit up to the final scene, “Maddie’s Secret” is among the most daring movies I’ve seen this year. That it simultaneously guarantees a giddy good time is a minor miracle."
— Natalia Winkelman, New York Times
"While it delivers enough laughs, John Early’s directorial debut ultimately proves far more tender, offering a reminder of what indie cinema can accomplish when it values emotional honesty and creative risks over marketability."
— Emma Fisher, InBetweenDrafts
"A startlingly original, queer friendly hybrid between an issue-of-the-week movie parody and sincere melodrama...Early himself is fabulous in the lead role, a portrayal that is positively sweet in its open-hearted nature and vulnerability."
— Laura Clifford, Reeling Reviews